Warner Home Video is preparing an extensive campaign

for the release of 'Harry Potter and the Sorcerer’s Stone.'

A $25 million marketing effort aims to make it a historic video launch.

Retailers and media were directed to a revamped business site

for announcements about the upcoming release.

The video and DVD will include additional scenes and interactive content.

Pricing is set to reflect the film's blockbuster status,

aligning with industry standards for major releases.

This title represents a significant opportunity for Warner,

which has historically lacked mega-selling family franchises.

Research indicates broad appeal beyond just parents,

with marketing targeted heavily at children aged 6-11.

Advertising will blanket major broadcast and cable networks

throughout a key promotional window.

Special DVD features will offer immersive experiences,

like exploring Hogwarts and behind-the-scenes insights.

A partnership with Coca-Cola will support the cross-promotional push,

enhancing the film's visibility across various platforms.

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What are the Harry Potter Movies about and Where to Watch? The Harry Potter films depict the adventures of a young wizard as he attends Hogwarts, confronts dark forces, and discovers his true purpose. To find out where to watch harry potter, you can explore popular streaming services like Netflix, HBO Max, or Amazon Prime, or rent them through digital platforms, keeping in mind that availability may vary based on your location.

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