MTV Europe Expands Film Coverage by 25% to Meet Viewer Demand

MTV Europe is set to boost its cinema-related programming this year, according to Entertainment Business Director Michael Garreffa. The network will increase its movie content by a quarter, recognizing the strong interest its audience has in film entertainment.

The expanded schedule will feature 24 half-hour movie specials throughout the year, making them available twice monthly. Recent highlights have included coverage of major releases such as "Spider-Man," "Harry Potter," "Ocean's Eleven" and "Moulin Rouge."

"Our viewers are passionate about cinema and attend movies more frequently than non-MTV watchers," Garreffa explains. "We're committed to informing them about more films and enhancing their connection to the movie world."

The network plans to strengthen its studio partnerships and develop additional movie competitions while focusing on films that resonate with the MTV demographic. Their presence at major film festivals underscores this commitment.

Since 1988, MTV has maintained a high profile at the Cannes Film Festival, which Garreffa describes as embodying everything their audience loves: "stardom, glamour, gossip, fashion, sunshine, beautiful people." At this year's event, MTV is collaborating with MGM on James Bond's 40th anniversary celebration, featuring footage from "Die Another Day" starring Pierce Brosnan.

Beyond Cannes, MTV covers Sundance, Venice, and Berlin film festivals. Their upcoming programming includes a summer blockbuster special highlighting "Scooby-Doo," "Jackass: The Movie," "Minority Report," and "Dogtown and Z-Boys."

The channel's film content extends to an annual movie awards show, year-end reviews, and previews of upcoming releases. A recent special focused on movie soundtracks, which Garreffa notes "can sometimes outperform the films themselves" and often feature artists regularly seen on MTV.

These movie specials are broadcast across MTV's international networks, with the notable exception of the United States.

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